By Jon Moore, HotListLA In what has been an especially tricky time for the music industry to navigate, L.A. based talent agency Novateur Entertainment hasn't lost a step. Helmed by music industry veteran Dyana Kass - perhaps best known for her work with Lady Gaga, U2, M.I.A., N.E.R.D, Carly Rae Jepsen and Gwen Stefani - Novateur maintains a roster of artists who are continuing to exude creativity while pumping out new material. Take Zack Arnett, for example. The Northern California-bred artist under the Novateur umbrella has dropped a slamming, groovy, vibey and eclectic, alternative project, called SUR. Check out the official music video for SUR's new track "VISIONS", which he aptly attributes to a dose of “Covid creativity”:
Arnett, a visual artist, poet, American medicinal farmer, former graffiti artist, prolific painter and nature enthusiast decided to pay tribute to the place he’s long considered a spiritual and creative haven. “Big Sur is my compass, it’s what compelled me to be a creator in the first place”. From Big Sur to Joshua Tree and beyond, Arnett continued shaping the music he’d eventually focus around his artist project SUR, as well as begin a creative exploration that would lead him into the studio with a diverse range of artists, songwriters and producers. Never one to be pigeonholed into a genre, Zack went roving again for inspiration and found it while in an altered state of consciousness where light and dark danced. The end result is the new single “VISIONS”, a playful, sonic-trip that feels, warm, guttural and almost tribal. Arnett calls the song “a journey to lose yourself to find yourself”. More new music will be coming throughout the year. Follow SUR on Instagram at https://www.instagram.com/surmusicofficial/ and on Spotify at https://open.spotify.com/album/5dZLv7VF0fRqIDIfqF5ar1
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